The prestigious company “Euphonia” was founded in 2008 by the collaboration of two experienced entrepreneurs in the field of accordion construction, Marco Tiranti (tuner since 1986) and Guerrini Arianna (collaborator since 1989 in the family business, the accordion company ORA). The result of this “fusion” is a product of excellent workmanship, powerful sound and harmonious, the result of a process totally handmade, also enhanced by a revolutionary patent that makes accordions Euphonia very special … but let’s talk with one of the architects of this project:
You are a reference point for the accordion in Castelfidardo, both as a manufacturer and as a tuner. Where does this passion?
The passion for the accordion I was sent by my father, who worked in one of the many companies in Castelfidardo.
The choice to learn the craft of tuner was random.
In 1978, I met a tuner, who, like many others, had his own laboratory; when he knew I was looking for work right on the field of accordions made me a proposal to go to him to learn this craft.
The first time I went in his laboratory, I discovered a totally unknown world: hear those sounds to me all the same was very difficult to distinguish from each other, work on tiny pieces of iron that vibrating sounded, for a boy of seventeen was hard. He was truly a great teacher, he was able to teach me the job and gave birth to a passion for my future job.
In 2008 you founded the firm of accordions “Euphonia”. What types of accordions are most in demand? What is the strength of this brand?
Our production is particularly focused on basses standard accordions.
The special feature of these instruments is their sound, the timbre, the readiness of the sound in the piano or forte. The uniformity of sound, going from low notes to acute and especially the voice, does not lose power when the performer pushes the bellows to have more volume.
How do we know, the market of accordions has declined compared to previous years. Where does this decline? Where should you restart?
Everyone says that sales of accordions are falling, because it is an instrument too expensive. For me is not the only reason.
In my point of view there is a factor on which it is appropriate to focus: the cultural problem! We must make known to the young people the true potential of this instrument. The accordion’s image in the mind of a twenty year old boy is linked to folk music or street festivals or classical music; between these two worlds there are great potential that schools should be able to exploit better to boost the image of the accordion.
What are the various steps of accordion’s tuning?
The main steps for tuning an accordion are mainly three:
1) The first tuning which can also be called with the name of dubbing; here the reeds are prepared with the frequency that the accordion asks, based on the music that he plays: folk, classical, etc.
2) Setting the reeds: they must have an opening that can play forte or piano; the larger reeds must be more open and the smaller must be closed. This step can also be customized later with a team effort between musician and tuner.
3) I think that an important work is the installation of the voices on the castles: the structure of the voice must be in good contact with the wood of soniera, allowing the reeds vibrations to spread across the accordion soundboard.
In the end there is the final tuning, in wich the tuner checks and removes the remaining.
Among the builder and tuner activities, which is more profitable?
In this case there is no doubt that the most profitable up to 7/10 years ago was to build the instrument. Today, outrageous mistakes have been made by many manufacturers, who think that, to tackle the crisis in the sector, rather than restructure its business or collaborate with business networks, lower prices with disastrous consequences in economy: failures, debts to suppliers and loss of credibility of the entrepreneur, loss of human capital, employees who move on to other fields of work.
All this does not allow a generational replacement for an area difficult to pass on to future generations.
Why invest on accordion than another instrument?
Because it is an instrument that alone, as they say in the region Marche, “makes the party”! It can be used for any type of music, it is part of our culture and it is BEAUTIFUL.
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